St. Jude Hall of Heroes


The aim of the St. Jude Hall of Heroes was to create a unique and engaging way for people to connect with patients and their experiences through the power of virtual reality.

The project, spearheaded by Facebook and Oculus from Facebook, was a nearly year-long effort that sought to challenge the creative and technology industries to tackle to use the power of VR and social presence as a force for good in the fight against childhood cancer.

My Role

I served as the Project Lead on the ALSAC / St. Jude side. I coordinated several teams across several organizations to create the content needed to produce the experience.

During the creation of the experience, I represented ALSAC / St. Jude during all phases of development and provided brand guidance.

The Result

Built for the Oculus Quest VR headset, The St. Jude Hall of Heroes features floating islands, each with a unique 60-foot tall statue representing a St. Jude patient. The experience allows viewers to explore the islands, walk up to the statues and hear directly from patients and their families, celebrating the noble stories of real St. Jude patients who fought for their lives against childhood cancer and other life-threatening diseases.

The experience was brought to life through the partnership of ALSAC / St. Jude, BBDO New York, Flight School, Facebook Creative Studio, and Oculus’ VR for Good.

With a soft launch in December 2019 for the St. Jude Thanks and Giving season, the Hall of Heroes was featured on Good Morning America and demoed at 145 Best Buy stores across the United States.

Launched December 2019

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