To help donors who can’t physically visit the St. Jude campus, the innovation team sought a way to bring St. Jude to them. With thousands of annual events, there’s a chance to foster a greater connection to the mission through immersive technologies like virtual reality (VR).
The Result
The “no more chemo party” is an emotional celebration that marks the end of a patient’s regular treatment. It’s a momentous occasion for patients, physicians, nurses, and families alike as it marks a significant milestone in the patient’s journey. By capturing this moment in virtual reality using the Oculus Go headset, Unity, and Insta360 camera, the team was able to create a powerful and immersive experience for donors.
The customized Oculus app places the donor at the center of the celebration, surrounded by the patient, physicians, nurses, and family members. This personalized experience gives a realistic and emotional view of the celebration and the hard work that goes into each patient’s treatment and care. It is a small example of St. Jude’s awesome power and mission to find cures and save children’s lives.
By allowing donors to participate in this experience, they gain a deeper understanding of how their donations are being used to support St. Jude’s mission. They can see firsthand the impact of their contributions and create a memorable and inspiring experience that will stay with them for a long time.