Web Design
ALSAC / St. Jude Children's Research Hospital

stjude.org

Goal

ALSAC needed to improve it’s digital front door to not only raise over $1 billion dollars yearly but increase recruitment of researchers, doctors, and staff. There also needed a clearer path for patient referrals. In order to meet these goals, the site needed to be migrated from Vignette to Adobe Experience Manager (AEM) and a complete redesign of the site was needed.

My Role

As a GUI developer I served to redesign several templates for the new site. I was instrumental in the adoption of SASS to help streamline the redesign and keep the new design flexible. I developed several of the front end components. Through my efforts, a unified design framework was kickstarted. The resulting Hope Framework became the foundation for sites across the enterprise.

The Result

The new redesigned website led to deeper engagement with our donors, an increase of interest in recruiting, and most importantly, helped thousands of patient families find the resources for helping their child.
Launched May 2015
screencapture-stjude-org-1516635395561

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