The Memphis Marathon site needed to be migrated from Vignette to Adobe Experience Manager and take advantage of a mobile first redesign.
My Role
My role was Lead UI Architect. I designed and implemented several custom AEM components that incorporated the unique feel of the Memphis Marathon. I lead several rounds of user-testing and refinement of the overall design.
The Result
The launch of the new redesigned memphismarathon.org led to reduced internal search and a record year for selling race spots.