The Memphis Marathon site needed to be migrated from Vignette to Adobe Experience Manager and take advantage of a mobile first redesign.

My Role

My role was Lead UI Architect. I designed and implemented several custom AEM components that incorporated the unique feel of the Memphis Marathon. I lead several rounds of user-testing and refinement of the overall design.

The Result

The launch of the new redesigned led to reduced internal search and a record year for selling race spots.
Launched May 2016

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